For Kotak, we curated a distinctive brand identity through meticulous conceptualization, design, and execution. In order to ensure that FYN was everywhere, we crafted an innovative strategy comprising print, digital, social, video collaterals.
- Built a key visual to show that FYN is the one-stop solution to business banking.
- Built a logo to visually reflect the brand’s identity, and personality.
- Used social media to generate curiosity and hype about the launch of FYN.
- Launched FYN and positioned it as the next big thing in the banking world through print and digital media.
