Location : Mumbai

Job Brief :

As our PR Manager, you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment.

Key Responsibilities:

• S t rategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning.

•Thought Leadership & Content Creation:

o Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges.

o Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms.

• Media & Influencer Relations:

o Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions.

o Proactively pitch stories, secure media coverage, and manage all media inquiries.

•Brand Narrative & Messaging:

o Champion agency narrative across all external communications.

o Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones.

• Digital PR & Social Media Am plification:

o Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels.

o Leverage digital PR tactics to enhance online visibility and engagement.

• Repu tation Management & Credibility Building:

o Seek speaking engagement opportunities at relevant industry events and conferences.

• Internal & S takeholder Comm unication:

o Ensure consistent messaging and collaborate with internal teams to leverage PR

opportunities effectively.

o Support communication efforts for client re-engagement and new business development.

• Performance Monitoring & Reporting:

o Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives.

o Use insights to refine strategies and improve effectiveness.

Qualifications & Experience:

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.

• Minimum 5years of proven experience in a PR management role, ideally within an agency environment or a company undergoing significant brand transformation.

• Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth.

• Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives.

• Strong media relations skills with an established network of contacts (or the proven ability to build them quickly).

• Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives.

• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail.

• Strategic thinker with a proactive, creative, and results-oriented mindset.

Desirable Attributes:

• A genuine understanding of and enthusiasm for the agency’s positioning.

• Comfortable working with a young, energetic, and dynamic team.

• Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity.

• Experience in B2B PR and familiarity with the marketing/advertising agency landscape.

• A proactive problem-solver with a "can-do" attitude.