Location : Mumbai

Job Summary:

We are seeking an experienced SEO Specialist with 4-6 years of proven expertise in driving organic growth and improving search engine rankings. The ideal candidate will have hands-on experience with leading AI-powered SEO and content tools, and a strong track record of implementing successful SEO strategies in dynamic environments.

Key Responsibilities :

1. SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies to increase organic visibility and website traffic.

• Conduct technical SEO audits and implement solutions for site architecture, crawlability, page speed, and mobile optimization.

• Optimize on-page elements (meta tags, headings, schema, content structure) using data-driven insights from AI tools.

2. Content Optimization & Collaboration

• Collaborate with content, design, and development teams to create and optimize SEO-friendly content and landing pages.

• Conduct keyword research, gap analysis, and competitor benchmarking using AI-driven tools such as SEMrush, Ahrefs, Surfer SEO, Scalenut, Jasper, Copy.ai, etc.

• Guide and optimize content creation for target keywords and user intent, leveraging AI content generation and optimization platforms.

3. Off-Page SEO & Link Building

• Plan and execute effective link-building strategies, focusing on acquiring high-quality backlinks.

• Use AI-powered tools to identify link-building opportunities and monitor backlink profiles.

4. Performance Tracking & Reporting

• Monitor, analyze, and report on SEO performance using Google Analytics, Search Console, and advanced AI-powered platforms.

• Track key metrics (traffic, rankings, conversions, bounce rate, etc.) and provide actionable insights.

• Prepare regular reports for management and stakeholders, highlighting the impact of AI tools on SEO results.

5. Continuous Improvement & Industry Awareness

• Stay updated with the latest SEO trends, Google algorithm updates, and advancements in AI-driven SEO technology.

• Test, measure, and implement new AI-powered SEO techniques for continuous improvement.

• Train and mentor junior team members on using AI tools for SEO.

Required Skills & Qualifications :

• 4-6 years of proven experience in SEO, preferably in an agency or fast-paced environment.

• Demonstrated hands-on experience with AI-powered SEO and content tools such as SEMrush, Ahrefs, Surfer SEO, Scalenut, Jasper, Copy.ai, and similar platforms.

• Strong understanding of search engine algorithms, ranking factors, and technical SEO.

• Proficiency in keyword research, competitor analysis, and link-building strategies using AI tools.

• Familiarity with HTML, CSS, and basic web development concepts.

• Excellent analytical, problem-solving, and communication skills.

• Ability to manage multiple projects and priorities effectively.

• Up-to-date with the latest trends and best practices in SEO and digital marketing.

Preferred Qualifications :

• Experience with international/multilingual SEO.

• Basic understanding of JavaScript and its impact on SEO.

• Google Analytics or other relevant certifications.

Behavioural Competencies :

• Solution-oriented and proactive approach.

• Passion for learning and staying ahead of industry changes, especially in AI and automation.

• Strong sense of accountability and ownership.

• Collaborative team player with a positive attitude.

Industry :

• Advertising Services