The O in CEO is all about Optimisation and Operation on customer intimacy. It ensures your marketing strategy is consistent, efficient and delivers long-term results. Effective media optimisation and sustained operations help you save cost, improve ROI, and gain a competitive edge in the market. For instance, a marketing behemoth in the AlcoBev industry, with over 200 brands and sales in 180+ countries wanted to up its relevance in the events category. Key challenges: 1) Zero presence on LinkedIn, Facebook, Instagram & Twitter. 2)...