Communication Approach follows strategy. This is the second part of the puzzle. We help you build customer engagement – the pivotal link that stands between marketing plans and success.
For instance, a trusted leader in connectivity and communication solutions for SMEs nationwide was lacking digital presence.
Key challenges: Its shift from Mobile Teleservices to a Business Services company created problems:
1) Zero presence on LinkedIn, Facebook, Instagram & Twitter.
2) Business leaders knew of only the old services, and not the new ones.
Our approach: To go BIG.
Leveraging the strength of each digital platform to explain how its different offerings can help businesses.
The solution: We created content that’s simple, short, smart and laced it with the optimism of a start-up. We also crafted our communication to the platform we used, without losing perspective of our core audience.
The impact:
LinkedIn 114,500+
Facebook 1,28,000+
Instagram 13800+
Twitter 16000+