The O in CEO is all about Optimisation and Operation on customer intimacy. It ensures your marketing strategy is consistent, efficient and delivers long-term results. Effective media optimisation and sustained operations help you save cost, improve ROI, and gain a competitive edge in the market.
For instance, a marketing behemoth in the AlcoBev industry, with over 200 brands and sales in 180+ countries wanted to up its relevance in the events category.
Key challenges:
1) Zero presence on LinkedIn, Facebook, Instagram & Twitter.
2) Business leaders knew of only the old services, and not the new ones.
Our approach: We built a 360-degree digital strategy for the entire client portfolio with over 150 content creators including Sommeliers and Mixologists.
The solution: The content creators put together a rich, potent and delicious concoction of process, form and brand history, driving its legacy through smart, immersive storytelling on digital platforms with CTAs driving traffic to the website.
The impact:
- 35 million views per month
Quarterly targets achieved monthly - Engagement of 1 million per month
Organic virality, purely on quality of content - 500k million shares and saves per month
4. Engagement rate of 25%, that is 8x the industry average