In the ever-evolving landscape of marketing, staying ahead of the curve is essential to success. As brands navigate through shifting consumer behaviors and emerging technologies, the focus is increasingly on outcomes – measurable results that drive business growth and impact....
On the surface, this would be a pretty loaded yet vague question for a copywriter, or for that matter most creative professionals. Does identifying as the outcome people mean that we will now take TATs, revenue targets, and metrics behind the barn and give them lead lobotomies?...
The Pathway to Success in a Changing World In today's dynamic business environment, where change is the only constant and uncertainty looms large, organisations face the daunting task of navigating through the complexities of the BANI world. ...
The O in CEO is all about Optimisation and Operation on customer intimacy. It ensures your marketing strategy is consistent, efficient and delivers long-term results. Effective media optimisation and sustained operations help you save cost, improve ROI, and gain a competitive edge in the market. For instance, a marketing behemoth in the AlcoBev industry, with over 200 brands and sales in 180+ countries wanted to up its relevance in the events category. Key challenges: 1) Zero presence on LinkedIn, Facebook, Instagram & Twitter. 2)...
Communication Approach follows strategy. This is the second part of the puzzle. We help you build customer engagement - the pivotal link that stands between marketing plans and success. For instance, a trusted leader in connectivity and communication solutions for SMEs nationwide was lacking digital presence. Key challenges: Its shift from Mobile Teleservices to a Business Services company created problems: 1) Zero presence on LinkedIn, Facebook, Instagram & Twitter. 2) Business leaders knew of only the old services, and not the new ones. Our approach:...
Success requires strategy - the first step, and that’s where our expertise comes into play. Our extensive analytical and strategic methodologies provide a strong foundation to build unique brand strategies that aid in brand storytelling effectively. For instance, one of India's leading banks for corporate and retail customers had developed an Integrated Digital Platform to make headway in the corporate and SME banking sector, with the need of the hour being awareness and customer onboarding. Key challenges: Technical implementation and infrastructure ...
IdeateLab, a leading creative agency known for its innovative approach, pitched for the prestigious State Bank of India (SBI) account. Fueled by the commitment to delivering exceptional results, the agency proved to be a winning force, ultimately securing the coveted contract with SBI. Read more about it on.. External links to PR sites 1) x.com 2) y.com 3) z.com...
[vc_row][vc_column][vc_column_text] Success requires strategy - the first step, and that’s where our expertise comes into play. Our extensive analytical and strategic methodologies provide a strong foundation to build unique brand strategies that aid in brand storytelling effectively. One of India's leading banks for corporate and retail customers. It developed an Integrated Digital Platform to make headway in the corporate and SME banking sector. Key challenges: Technical implementation and infrastructure Competitor differentiation and market awareness User adoption & trust, fuelled...
